BIG BACK - A CONCEPT BURGER BRAND

**BIG BACK — Burger Brand Concept**

A fast-casual burger brand built around humour, excess, and unapologetic indulgence, designed to stand out in a crowded fast food market. The challenge was to create a food identity that feels deliberately loud and memorable without losing clarity or appetite appeal. the focus was on designing memorable marketing material.

The solution uses bold, oversized typography, saturated colours, and playful visual language to emphasise scale, craving, and attitude. inspired heavily by mcdonald's and hungry jacks, the Branding was designed to lean into internet culture and irony while still keeping food presentation front and centre.

The outcome is a high-impact, personality-driven burger identity that feels fun, disruptive, and instantly recognisable across packaging, social media, and in-store environments.