sea monkey

**Sea Monkey — Brand Identity & Hospitality Concept**

A coastal-inspired hospitality brand exploring how seaside culture can be reinterpreted into a modern, elevated dining and bar experience. The challenge was to balance playfulness and nostalgia with a more refined, premium visual identity that still feels approachable and social.

The solution was a forest green-led brand system, paired with natural textures and simplified typography to ground the concept and give it a more mature, coastal-luxury feel. Menu, coaster, and logo applications were designed to create a cohesive, immersive brand environment.

The outcome is a distinctive hospitality identity that feels calm, confident, and atmospheric, standing apart from typical bright “beach” branding.