SOUR - A CONCEPT FOR OLIVIA RODRIGO

**SOUR — Skincare Brand Concept**

A conceptual skincare brand inspired by Olivia Rodrigo’s *SOUR* album, translating its themes of heartbreak, vulnerability, and emotional contrast into a beauty identity. The challenge was to create a skincare brand that feels emotionally driven and culturally relevant without relying on generic wellness aesthetics.

The solution uses a dominant purple colour palette drawn from the album’s visual world, paired with expressive typography to balance beauty with emotional intensity. Packaging and branding were designed to feel intimate, youthful, and slightly chaotic in a controlled way.

The outcome is a narrative-led skincare identity that sits between pop culture and beauty branding, creating a distinctive emotional tone within a crowded skincare market.