obsessive coffee disorder

**OCD — Café Brand Identity**

A café concept built around the idea of gen-z coffee culture and design, targeting a younger, design-conscious audience that values aesthetic and quality equally. The challenge was to create a bold identity that feels intentional rather than clinical or overwhelming.

The solution focused on a stripped-back, typographic system with controlled spacing, repetition, and minimal colour usage to reflect precision and consistency. Every touchpoint was designed to feel considered and methodical, from packaging to signage.

The outcome is a sharp, memorable café brand that communicates discipline and craft while still feeling modern, social, and visually striking.